Thrive Team
Thrive Tours Outdoor Adventure Tours
Thrive Tours is an Indigenous owned & operated guided Ecotourism company located in Sault Ste. Marie. Reconnect with nature with quality experiences and adventure through guided canoe, kayak, hiking, snowshoeing, and year-round camping.
In the spirit of promoting and maintaining local Indigenous practices and philosophies, we are adopting a zero-footprint objective so that the environment will be clean and sustainable for many generations to come.
Meet the DYNAMIC DUO - Amanda and Brad
Brad Robinson
Owner & Operator
Ozhaawashkwaa Animikii dizhinikaaz
My Spirit Name is Green Thunderbird
Baawaaating N’doonjibaa - I live in Sault Ste. Marie
Mishiikenh doodem - I am member of the Turtle Clan
Brad Robinson is the co-owner and operator of Thrive Tours Inc. who is a member of Oneida Nation of the Thames First Nations community in the London Ontario area. He has earned his college diploma at Cambrian College in the Law and Security Administration Program and his Bachelor's degree of the Native Studies Program at Laurentian University.
He is an Indigenous artist whose talents include video production, graphic design, photography, acting, and traditional Indigenous male singing on the Grandfather Drum and is a member of the Black Bull Moose Singers.
Brad is an avid outdoorsman who is passionate about educating and sharing his knowledge with others about Indigenous history and culture, which is one major focus of Thrive Tour’s mission.
Amanda Cora
Founder & Managing Director
Biimskoonkwaat dizhinikaaz.
My Spirit Name is Swirling Cloud that Detects Danger
Baawaaating N’doonjibaa - I live in Sault Ste. Marie
Mung doodem. - I am member of the Loon Clan
As a proud mother of five and the Founder & Managing Director of Thrive Tours, I stand as a settler deeply committed to being an Indigenous ally. My life is beautifully intertwined with the teachings of nature, further enriched by my Indigenous partner and children. Their influence has been pivotal in opening my eyes to the importance of education in Truth and Reconciliation, driving my passion for cultural awareness and environmental stewardship.
My professional journey is deeply rooted in my love for the outdoors. Whether it's through kayaking, canoeing, hiking, or simply immersing myself in the natural world, I am constantly reminded of our shared responsibility to preserve our planet. This ethos extends to my professional endeavors, where I strive to expand the reach of eco-tourism and Indigenous cultural experiences to international markets, serving as a beacon for other women to expand their professional horizons.
My educational path in Nature Based Adventure Tourism at Cambrian College, which culminated in an outdoor wilderness guiding certificate in 2004, has been the cornerstone of my career. Prior to founding Thrive Tours, I started and managed Mukwa Adventures, a guided ATV tour company, in 2017. My experience there until 2019 provided me with invaluable insights into adventure tourism, setting the stage for my future endeavours.